LoveCo is a premium bridal, events, editorial, hair and makeup group.
We specialise in modern, bespoke beauty.

Our team of passionate beauty specialists have extensive experience from working on major fashion events, print advertising, editorial shoots, television and bridal assignments. We’re driven by your satisfaction and empowering you to feel confident and beautiful no matter how big or small the event.

We pride ourselves on the ability to see endless creative possibilities in each and every individual, helping you see your dream style come to life.




At the heart of the business, LoveCo was founded by Mehrium's love for beauty, huge hearts and her strong connection with people. 

With over 20 years experience, Mehrium is internationally renowned for her charisma and natural flair in hair and beauty. With her love for people, she has built a strong, passionate and loving team around her with a shared vision to deliver a premium service to the bridal and events industry.  

We wish every client an abundance of love, beauty and happiness. 

Mehrium and TheLoveCo Team xx


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